Dripl

Sustainable support for a sustainable company

You can't lead a soft drink revolution alone. Every day, the team at Dripl works to reinvent the soft drink industry by providing offices with vending machines with sparkling drinks that are good for our bodies and the planet. Our Unikoo office assistance and marketing colleagues proudly join Dripl in the fight against single-use plastic.

Care and optimization in administration

Our strongest weapon in combat? A fresh perspective and structured planning. For the past few months, we have been supporting the Driplers with the following tasks:

• Every time a company or office has ordered a Dripl Refill Point, Unikoo provides the necessary administration for the devices and billing to customers.
• We communicate with Dripl customers about the agreements, billing and administration associated with a Refill Point.
• Unikoo also invoices webshop orders, consumer orders and vending machines.
• From our 'finadmin point of view' and together with other Driplers, we redesigned the CRM system. The goal? Optimise the process from start to finish in order to get the Refill Point up & running with the customer as quickly as possible.
• Furthermore, Unikoo also acts as a point of contact for all things HR. When employees have practical questions about vacation days, for example, they can always come to us. By the way, Unikoo is also responsible for payroll, helps with expenses and prepares for the onboarding of new Driplers.

Accelerated by Performance Marketing

To further strengthen Dripl's market position, we support the marketing team with the following activities:

Campaigns & Analysis:

• Ownership of all performance marketing actions:
  • Monitoring and optimizing existing campaigns on LinkedIn and Google.
  • Setting up periodic campaigns aimed at reach, traffic, and leads to support broader marketing actions. This includes both strategic planning and execution.
• Thorough analysis of the website and implementing adjustments focused on Conversion Rate Optimization (CRO) to improve user experience and conversion rates.
• Detailed reporting of campaign results and in-depth analysis of marketing actions based on available data from tools like Google Analytics 4 (GA4), HubSpot, and various landing page builders.

Technical Support:

• Improving and expanding tracking capabilities, including consent mode, micro-conversions, and measuring end-of-funnel conversions to get a more complete picture of the customer journey.
• Integration of various marketing tools to ensure seamless data transfer and workflow.
• HubSpot optimizations: improvements within HubSpot, including setting up a lead scoring system, workflows, conversion tracking, and detailed reporting.

Back to the core

The result of this collaboration? When workload was high, we were able to unburden the company in terms of daily administrative, financial and HR-related tasks and improve certain processes. In the first months at Dripl, we already made the first optimizations and proved how Unikoo can make sure customers have peace of mind. Meanwhile, we also ensure a higher flow of leads through a creative and structured performance marketing approach. This way, we support Dripl in their fight for a better world, one sparkle at a time.