Case hero image
Marketing & Communication


Concrete marketing solutions focused on the long term.


Since 1946, Ebema has improved outdoor spaces with visionary ideas and elegant concrete solutions. For people, companies and governments, Ebema makes outdoor spaces not only cosy and beautiful, but also comfortable, safe, innovative, green and robust. There are three branches within Ebema and the team consists of 250 people, reaching approximately €60 million in turnover per year. The product range for the public market goes under the name Ebema_LivingCity, while Ebema_Stone&Style is the range for garden, terrace, driveway and nowadays also facade.

The project

Concrete manufacturer Ebema has endeavoured to improve spaces since 1946. A mission for which marketing manager Herwig Dessers wanted to complement his own marketing team with Unikoo's marketing experts. Ebema and Unikoo joined forces and now form a flexible marketing team that can take on any challenge. To relieve pressure and support specific projects, our marketing expert Laurens from Unikoo was deployed as the segment manager for Ebema_Stone&Style. A rock-solid move which has led to a long-term collaboration between Unikoo and Ebema. Even to the extent that Ebema wanted to further expand their team with even more Unikoo-expertise. All-round marketer Stefanie was happy to support the brand-new Ebema_Stone&Style BUILDING segment.

Marketing & communication team logo

Marketing & communication

Concrete marketing, built with passion

Laurens has worked on several projects at Ebema over the past few months. Some highlights of his achievements:

  • Email marketing: like a true tone-of-voice wizard, he sent at least 201 mailings to various target groups.
  • Copywriting: he took the corporate communication at Ebema to the next level with his 'word skills'. His creative copy and editorial blog articles earned him the nickname 'word processor'.
  • Marketing and communication plan: He developed a plan for marketing the garden segment with his immediate colleague and presented it with great pride on the strategy day.
  • Brochure upgrades: he transformed a product brochure into an inspiring lookbook on water management with editorial-added value.
  • Campaign management: He devised and executed the 'Concrete with class' campaign as a true admirer.
  • Digital rebranding: he played an active role in Eurodal's digital rebranding process, helping to develop a rebranding strategy as a true digital jack-of-all-trades.

From foundation to completion

2023 marks the year when Ebema decided to look upwards, with a range of facing bricks in addition to garden, terrace and driveway bricks. Unikoo's marketing expert Stefanie turned out to be the carrying force needed to lift this segment off the ground. The request? To ensure equally strong execution of a strong marketing strategy.

Some of the marketing activities:

  • Website: the website needed valuable information and a critical user experience testing. Stefanie reviewed and optimised the website. Moreover, she continues to perform analyses to improve the user experience continuously.
  • Texture generator: she contributed to developing a modern facade design tool. Together with an expert, she finalised the tool in terms of finishing and made adjustments based on user experiences.
  • Project management: coordinating online and offline marketing activities, including achieving short-term results with copywriting and performance marketing.
  • Preparing online marketing in the form of social media, copywriting and photo references supervising projects.
  • Preparing offline marketing and printed materials such as price lists, brochures and other promotional materials, acting as a liaison between external parties.
  • Email marketing: Laurens and Stefanie are your go-to's for writing a good and inspiring mailing!

Stefanie works closely with her sales colleagues to optimise communication and business processes within the facade segment. Thanks to her efforts, Ebema has a solid foundation to conquer the facing brick market!

Are you also in need of marketing support you can rely on? In the short or long term? Feel free to contact us. We would be delighted to help you!

Laurens Grossard profile picture
Would you like to learn more about this case?

Laurens Grossard


Warmed up ?

Other cases we've done