
Cardoen
Accelerating on social media, internal communication, and PR
Automotive
Cardoen, best known as the car supermarket, has been a key player in the Belgian automotive sector for years. With 16 locations offering 25 different car brands, they make purchasing a new or used vehicle simple and accessible, providing a wide range of options for every driver. Their focus? A seamless car-buying experience, competitive prices, and a no-nonsense, end-to-end service.
Revving up the engine
Cardoen aimed to take their social media, community management, and internal communication to the next level. With a more consistent and thoughtful approach, their digital engine could finally start roaring. What began as a request for social media support quickly evolved into a broader collaboration in marketing and communication. Unikoo joined in and provided extra power for a smooth and streamlined ride.
Taking the wheel
As Cardoen’s operational marketing partner, Unikoo took the wheel together with Cardoen's marketing team, managing social media channels and community engagement. With a well-thought-out strategy, Cardoen shifted into a higher gear, boosting their online visibility.
But it didn’t stop there—far from it! The collaboration soon expanded to broader stakeholder management, incorporating PR, employer branding, and internal communication as key focus areas. Thanks to the positive synergy, Unikoo was able to respond flexibly to Cardoen’s needs.
The biggest asset in this collaboration? Unikoo’s flexibility and on-site presence. We quite literally stepped into the Cardoen cockpit. By working internally with Cardoen’s core team, we fully immersed ourselves in the company culture, allowing for quick decision-making and immediate responses to real-time needs. This led to direct and efficient communication, close collaboration with internal stakeholders, and an approach that perfectly aligned with business objectives.
Cruising at full speed thanks to a smart approach
That this approach works is proven by the strong results achieved:
- An increase in organic social media reach, leading to more engagement and interaction.
- A revitalized internal communication strategy, fostering better connections within teams and across departments and locations.
- The launch of “Uitlaatklap,” a podcast project (in Dutch), which boosted brand awareness, increased visibility, and significantly improved Cardoen’s SEO performance.
What makes this collaboration unique is the seamless and dynamic interplay between Unikoo and Cardoen. Not only could Cardoen rely on a dedicated marketing expert embedded in their team—they had access to an entire squad of Unikoo specialists who could step in whenever needed. This allowed us to make a real impact.
The synergy between both teams resulted in an efficient, results-driven approach that helped Cardoen tackle their marketing and communication challenges with confidence.
At Unikoo, we don’t just watch from the sidelines—we’re in the driver’s seat. 🚗💨
Curious how Unikoo can supercharge your communication too? Get in touch and explore the possibilities!
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