BMI Leisure

From pitstop to cockpit

Initially, BMI Leisure was looking for a temporary replacement for their marketing manager during maternity leave. But the interim assignment quickly turned into the starting point of a long-term collaboration. Thanks to our personal, proactive, and high-quality approach, the need for an external marketing agency disappeared. And so Unikoo stayed. Not just to fill an empty seat, but because we had become indispensable.

Unikoo is not a distant marketing agency. We’re a true partner, actively involved. Close, flexible, committed—an extension of the internal team. This enabled us to better understand the target audience and provide strategic marketing advice that truly made a difference. Before long, we had not only outperformed the previous marketing partner, but also become a valuable sparring partner beyond just marketing.

So what do we actually do?

Together with the internal project manager—someone from Unikoo who has in-depth knowledge of the product—we ensure a well-thought-out and results-driven approach, while also getting hands-on with execution:

• We compile targeted prospect lists to support the sales team

• We prepare the content calendar and create content for the website and social media

• We deliver eye-catching graphic design, from social visuals to flyers and brochures, always in line with the brand

• We set up efficient email automation and handle email marketing

• We advertise on Google and Meta (SEA & social ads) across various countries and markets

• We assist in organizing events and preparing for expos

• We design branded goodies that prospects actually want

Our project manager keeps everything tightly coordinated and ensures clear, regular reporting to BMI Leisure’s management.

The results

Of course, you don’t have to take Henri’s word for it. The impact of Unikoo is also reflected in measurable results: leads, clicks, and visibility. A few highlights:

• +40% website visitors year over year

• +25% marketing qualified leads

• 146 different ads tested

• 12 active ad campaigns

BMI Leisure reduced fixed costs, increased output, and gradually expanded the collaboration.

Looking for a partner that thinks strategically and delivers operationally? Discover how Unikoo can take your marketing to the next level—no detours, just impact.