BMW Motorrad

A strategic partnership

We help BMW Motorrad deliver on its premium promises online, from social media campaigns to events and dealer support. Our collaboration already has a strong track record, building on a successful partnership that began after an acquisition. In total, we’ve been supporting BMW Motorrad for eight years, continuing to strengthen the solid foundations already in place. A sustainable partnership at full throttle, driven by a shared passion for motorcycling.

Marketing that goes beyond likes and clicks

BMW Motorrad had a simple yet ambitious request: they wanted a marketing partner who doesn’t just execute, but also thinks strategically, inspires, and looks ahead. The Unikoo team supports BMW Motorrad Belux across a wide range of marketing activities. We manage their social media channels (Facebook, Instagram, YouTube, and LinkedIn) in Dutch, French, and English, running both organic content and targeted campaigns.

Riding a motorcycle, especially a BMW, is more than a hobby or a way to get around. It’s a lifestyle. BMW Motorrad’s community is highly active and engaged, particularly on Facebook. That’s why community management is one of the cornerstones of our collaboration: every question, comment, or direct message receives attention and follow-up. We respond quickly, accurately, and in the right tone. We also interact proactively, because social media are social, right? This approach pays off: we recently celebrated their 10,000th Instagram follower, and on Facebook, we’re approaching double that number.

We also contribute to content strategy and campaign rollout, from motorbike shows and seasonal promotions to broader lead generation. When a new model launches, we ensure social media communication hits the ground running. Successful social media strategies are shared with BMW Motorrad dealers in Belux, including bilingual trainings to strengthen their own content strategies. We equip them with practical tools that they can use within their brand identity to expand their reach.

At community events like BMW Motorrad Day, the community gathers in real life. We support these events digitally, with promo beforehand to build excitement. We also coordinate closely with event agencies and provide clear briefs for photographers and videographers. Seeing the online community come together offline is the icing on the cake!

‍Digital experiences that open the road ahead

For BMW Motorrad Belux, we work closely with the international BMW Motorrad group in Munich. They set central guidelines across markets, and we adapt them for the Belux audience while developing local strategies to keep the community closely engaged. This includes user-generated content, Belgian collaborations, and more.

A recent highlight was a standout collaboration with Lotte Kopecky. We were on-site for the motor handover, managed social media coverage, directed photographers and videographers, and ensured both BMW Motorrad and Lotte Kopecky reflected their shared values. The launch was a huge success online.

Seasonal campaigns also require a carefully planned approach, based on the marketing funnel. But no matter the approach, one thing always comes first in both text and visuals: the rider experience. Make Life A Ride, remember? We track results closely. Not just reach and clicks, but also the quality of traffic and community engagement. This helps us strengthen the community and ensures riders find the right bikes. YouTube plays a key role here, because when it comes to experiences, video is essential.

Start of Season 2025: kickstarting the new riding season

A perfect example of our support is the Start of Season 2025 campaign, designed to excite both current and potential riders for the new motorbike season and the BMW models that go with it. Through videos and social content, we celebrated the start of the season and highlighted stock models ready to hit the road. The campaign reached nearly 2.5 million profiles, generated over 10,000 clicks, with an average CPC of €0.13 and a CPM of €0.54. By combining multiple targeting strategies, we reached both existing and new audiences.

Chances are, you’ve already spotted a rider showing off a brand-new BMW bought during the Season Start. Tempted by the BMW lifestyle? Welcome to the club!

Our partnership with BMW Motorrad Belux is one we’re proud of. It challenges and inspires both Unikoo and the BMW marketing team, opening new avenues to explore together. What a ride! We’re excited to see where it takes us next.

Ready for an unforgettable journey? Discover how Unikoo can shift you into the next gear, straight to your destination!