Hof Ter Leeuwe

Branding that stands out from the crowd.

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Reproduction Center

At Hof Ter Leeuwe in Zoutleeuw, everything revolves around horses and foals. As a horse breeding centre, they care passionately for these majestic animals every day. From collecting and freezing stallion semen and embryos to insemination, transplantation, ovum pick-up and birth assistance, Hof Ter Leeuwe always seeks the best approach, tailored to each horse.

A modern metamorphosis

Hof Ter Leeuwe wanted to take their brand to the next level. Their logo and corporate identity felt outdated and no longer matched their position as a leading European centre. Therefore, the focus was on a fresh, modern look that radiates both professionalism and warmth.

A completely new brand identity

We started at the heart of their brand: the logo. The challenge here was to create a new logo that would remain recognisable, but also look fresh and contemporary. In addition to the logo, we also defined graphic elements such as the colour palette and fonts, so that all communication would now tell a single powerful story. We then translated this new design into a fresh website and several print applications.

Full steam ahead with revamped branding

Today, Hof Ter Leeuwe exudes a modern, professional and warm identity that perfectly reflects their expertise as a leading equine reproduction centre. Day in, day out, this family business does everything in its power to provide the best care and service for both its customers and the horses. And with the new branding, that professionalism is now also visually apparent.  

To enable them to focus even more on their services, we also built a custom application for Hof Ter Leeuwe to digitise their stock, invoicing and medical processes, among other things. Be sure to check out the tech case if you would like to know more about this!

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