Performance marketing
The recipe for online campaigns that work? Accurate conversion tracking, continuous optimization of ad campaigns, and clear ROI analysis through real-time dashboards.
We understand how important performance marketing is in today’s digital age and how quickly this field evolves. That’s why Unikoo’s performance marketers continuously stay up to date on new tools and techniques, so they can create even more effective online marketing campaigns for our clients.
We kick off a performance marketing strategy by defining the campaign goals (e.g. awareness or conversion), identifying the right audience, and shaping the message. Then we develop powerful visuals, videos, and/or copy tailored to the selected digital channels.
Social paid: Meta, LinkedIn, and more
Want to increase brand awareness with an audience that doesn’t know you yet? Social ads are often the ideal starting point.
We create visual campaigns that stand out and convert. Through smart segmentation based on behavior, interests, and demographics, we reach exactly the people you want to target. Meta (Facebook, Instagram) and LinkedIn are often the main channels, but we also use TikTok, Pinterest, YouTube, and Snapchat where relevant.
SEA: Google & Bing
With Search Engine Advertising (SEA), you appear at the top of Google or Bing, right when people are actively searching for your solution.
We don’t leave this to chance. We start with sharp keyword analysis, set up ads that convert, and optimize continuously. This gives you maximum visibility and click-through rates, using a cost-effective approach.
Marketing Automation: Email and more
Marketing automation helps companies communicate efficiently with their audience through automated workflows and personalized messages. Emails, SMS, social media updates, and other types of communication can be automated based on customer and prospect behavior and interactions. The results of these flows, such as open and click rates, can also be accurately measured and tracked.
These (email) marketing automation flows are typically set up in well-known CRM systems like Hubspot or Salesforce, but simpler tools like Mailchimp or Active Campaign can also provide a solid foundation. Our marketers support you every step of the way: from selecting the right marketing automation tool, to designing and launching the flows, and tracking the results of the personalized campaigns.
SEO & GEO: getting found by the right people, in the right places
SEO isn’t about tricks, it’s about relevance. We help you rank higher in search engines through technical improvements, strong content, and quality backlinks.
We also focus on GEO: being found in Large Language Models (LLMs) like ChatGPT, Gemini, or other conversational interfaces. That means optimizing content so your brand shows up in the answers and suggestions people actually pay attention to — the new search landscape, beyond just Google.
We start with keyword research, rewrite copy, add new content, and technically optimize your site. The goal? To attract customers who are actively looking for what you offer, both in search engines and in AI-powered platforms.
Tracking and analytics: measure, understand, optimize
Performance marketing only works when you know exactly what’s working.
We start by analyzing which micro and macro conversions really matter for your business: direct purchases, demo requests, brochure downloads, newsletter sign-ups, contact forms, you name it.
Then we set up a robust tracking system. This goes beyond standard scripts: where needed, we implement server-side tracking to minimize data loss from ad blockers or privacy rules and make your analytics future-proof. We combine data from multiple sources (like Google Analytics, Looker Studio, CRM platforms such as Hubspot or Salesforce) into a real-time dashboard that gives you insights into ROI, channel performance, and customer behavior.
The result? You know exactly where you stand, where you can optimize, and where your investments deliver the most return. No more guesswork, just data working for you.
The roadmap to a successful marketing strategy
Roadmapping Session
A strong start is half the battle. In our roadmapping session, we lay the foundation for a successful marketing strategy. During a two-hour kick-off session, we delve deeply into the core of your business. We discuss your organization's goals, key target audience, relevant competition, and future vision to form a complete and accurate picture of your organization.
Analysis of the Input
Thorough research leads to deep insights. We enrich the qualitative information and learnings from the kick-off session with quantitative data. We analyze the results of previous marketing campaigns and conduct further analyses using relevant tools such as Google Analytics, Google Search Console, Hotjar, and Semrush. We identify areas for improvement and validate what works well already.
Developing a Well-Founded Marketing Plan
Vision becomes reality with a clear plan. The collected input and analyses are consolidated into a concrete action plan that considers both online and offline marketing channels and strategies. We focus on the objectives of the marketing approach (e.g., awareness, consideration, ...) and identify which actions from the marketing funnel we can implement to achieve these goals and guide prospects through the purchase process.
We plan actions for the short, medium, and long term, which are then strategically deployed to achieve the marketing objectives, and align them with a feasible timeline and realistic budget.
Presentation of the Marketing Plan
We present our findings and the action plan during an in-depth session. We go over all the details of the plan so that you have a clear vision on the future roadmap.
Marketing Execution
Taking action with the right knowledge and expertise. Our marketers are ready to execute the planned actions with the necessary drive and expertise within the set deadlines. We follow the marketing roadmap and ensure that each campaign is implemented with care and attention, continuously monitoring for optimal performance.
At every step of the way, from the initial meeting to the final execution, we strengthen your brand and elevate your marketing to a higher level. With a deep understanding of both branding and marketing strategy, Unikoo is the partner you need for tangible results and sustainable growth.
