Marketing strategy
What goals do you want to achieve, with what message, for which audience? We help you with a solid plan that fits your brand, market, and team.
Strategy that sets direction and gets done
You’re already doing it all: social, ads, email, content… but without a clear line, it feels scattered. You know your marketing can do better, but where do you start?
We help you cut through the chaos and build a strategy that makes sense.
Not loose ideas, but a plan grounded in your brand identity, vision, and values while aligning with your audience, market, and business goals.
What we do
We develop a methodical approach, working alongside your team to bring all the building blocks together:
- Clear offering: what are you really selling, and why should anyone choose you?
- Sharp positioning: how do you stand out in a competitive market?
- Defined ICPs: who are your ideal customers, and how do you reach them?
- Smart funnel & channels: which touchpoints work for your audience, and with what message?
- Measurable KPIs: what will you track, within budget and realistic timelines?
We don’t work in an ivory tower, we collaborate with your internal stakeholders. That way, we make decisions everyone supports and that drive maximum results.
No thick slide deck, just a living plan
With us, you don’t get a consultancy report that gathers dust. You get an action-driven plan that fits your team, your pace, and your ambitions with clear priorities and next steps you can act on right away.
The roadmap to a successful marketing strategy
Roadmapping Session
A strong start is half the battle. In our roadmapping session, we lay the foundation for a successful marketing strategy. During a two-hour kick-off session, we delve deeply into the core of your business. We discuss your organization's goals, key target audience, relevant competition, and future vision to form a complete and accurate picture of your organization.
Analysis of the Input
Thorough research leads to deep insights. We enrich the qualitative information and learnings from the kick-off session with quantitative data. We analyze the results of previous marketing campaigns and conduct further analyses using relevant tools such as Google Analytics, Google Search Console, Hotjar, and Semrush. We identify areas for improvement and validate what works well already.
Developing a Well-Founded Marketing Plan
Vision becomes reality with a clear plan. The collected input and analyses are consolidated into a concrete action plan that considers both online and offline marketing channels and strategies. We focus on the objectives of the marketing approach (e.g., awareness, consideration, ...) and identify which actions from the marketing funnel we can implement to achieve these goals and guide prospects through the purchase process.
We plan actions for the short, medium, and long term, which are then strategically deployed to achieve the marketing objectives, and align them with a feasible timeline and realistic budget.
Presentation of the Marketing Plan
We present our findings and the action plan during an in-depth session. We go over all the details of the plan so that you have a clear vision on the future roadmap.
Marketing Execution
Taking action with the right knowledge and expertise. Our marketers are ready to execute the planned actions with the necessary drive and expertise within the set deadlines. We follow the marketing roadmap and ensure that each campaign is implemented with care and attention, continuously monitoring for optimal performance.
At every step of the way, from the initial meeting to the final execution, we strengthen your brand and elevate your marketing to a higher level. With a deep understanding of both branding and marketing strategy, Unikoo is the partner you need for tangible results and sustainable growth.
