Marketing Technology
A smart marketing setup? We help you with dashboards, tracking, automation, CRM flows, and e-commerce integrations that actually work together.
Technology that finally makes your marketing workable
Without solid technical foundations, your marketing gets stuck in chaos. Data is scattered. Tools don’t talk to each other. Dashboards say everything and nothing. And automation never gets off the ground. We bring structure to the mess. No endless tool stacks or expensive suites, only what you need to make your marketing work smarter, faster, more scalable.
Your campaigns deserve more than loose ends
You’re running campaigns, but insights are missing. Emails go out, but flows stall. You’re sitting on a goldmine of data, but lack overview. Every optimization takes manual work. We set up the technical foundation that moves your strategy forward, not holds it back.
What we build for you
We implement, connect, and optimize your entire marketing technology. Everything you need to get a grip on your marketing and most importantly, to get better results with less hassle.
We deliver:
- Clear dashboards and reliable analytics
- CRM setup and smart segmentation
- Email flows that convert
- Marketing automation without the headaches
- Tracking that works (including cookie banners and consent)
- E-commerce integrations (for Shopify, WooCommerce, and more)
It’s all about simplicity, speed, and scalability.
No tool obsession. No fluff. Just impact.
We focus on what works. We build for your team. You get only what you truly need and can keep using and managing yourself. So you save time, gain more insight, and move faster.
The roadmap to a successful marketing strategy
Roadmapping Session
A strong start is half the battle. In our roadmapping session, we lay the foundation for a successful marketing strategy. During a two-hour kick-off session, we delve deeply into the core of your business. We discuss your organization's goals, key target audience, relevant competition, and future vision to form a complete and accurate picture of your organization.
Analysis of the Input
Thorough research leads to deep insights. We enrich the qualitative information and learnings from the kick-off session with quantitative data. We analyze the results of previous marketing campaigns and conduct further analyses using relevant tools such as Google Analytics, Google Search Console, Hotjar, and Semrush. We identify areas for improvement and validate what works well already.
Developing a Well-Founded Marketing Plan
Vision becomes reality with a clear plan. The collected input and analyses are consolidated into a concrete action plan that considers both online and offline marketing channels and strategies. We focus on the objectives of the marketing approach (e.g., awareness, consideration, ...) and identify which actions from the marketing funnel we can implement to achieve these goals and guide prospects through the purchase process.
We plan actions for the short, medium, and long term, which are then strategically deployed to achieve the marketing objectives, and align them with a feasible timeline and realistic budget.
Presentation of the Marketing Plan
We present our findings and the action plan during an in-depth session. We go over all the details of the plan so that you have a clear vision on the future roadmap.
Marketing Execution
Taking action with the right knowledge and expertise. Our marketers are ready to execute the planned actions with the necessary drive and expertise within the set deadlines. We follow the marketing roadmap and ensure that each campaign is implemented with care and attention, continuously monitoring for optimal performance.
At every step of the way, from the initial meeting to the final execution, we strengthen your brand and elevate your marketing to a higher level. With a deep understanding of both branding and marketing strategy, Unikoo is the partner you need for tangible results and sustainable growth.
