Branding & Design
Brand identity, graphic design, employer branding, and website: we help you shape the brand identity, visual style, tone of voice, and translation across all touchpoints.
Branding that feels right, resonates, and sticks
Your brand is often the first thing people see or hear, and that image needs to match who you are. We ensure a consistent look & feel and tone of voice that set you apart. Not just scattered style elements, but a strong brand foundation that works inside and outside your organization.
We create everything your brand needs to grow: from brand identity, graphic design, and employer branding to print materials and a powerful, high-converting website. Always aligned with your culture, your audience, and your growth plans, and easy to apply for all your internal teams and external partners.
Brand identity and style
We start at the core: who are you as a brand, what do you stand for, what do you want to express? Together we sharpen your brand identity and translate it into a recognizable and distinctive style. Think logo, color palette, typography, visual language, and brand story. This creates an identity that is both consistent and flexible, working across every touchpoint from business cards to your website.
Graphic design
From social posts to brochures, campaigns, presentations, or packaging, we design all your brand assets with an eye for detail and impact. Not just beautiful, but purposeful. We make sure everything you put out fits your brand seamlessly and strengthens recognition, trust, and impact.
Employer branding
Your brand lives not only outward but inward. We help you build an employer brand that attracts new talent and connects your current team. We do this with a sharp proposition, clear brand messages, and creative campaigns that powerfully showcase your employer brand. From recruitment materials to internal communications and onboarding.
Website and digital touchpoints
Your website is often the beating heart of your brand. We design and build sites that not only look great but are smartly structured: user-friendly, conversion-focused, and fully in line with your brand identity. We also cover other digital touchpoints like social media visuals, email templates, presentations, and branded tools.
Print and brand applications
Offline brand experience still matters. We design everything you need physically: business cards, packaging, signage, trade show materials, employer brochures, or annual reports. All in your style, ensuring your brand comes across consistently and strongly in print as well.
The roadmap to a successful marketing strategy
Roadmapping Session
A strong start is half the battle. In our roadmapping session, we lay the foundation for a successful marketing strategy. During a two-hour kick-off session, we delve deeply into the core of your business. We discuss your organization's goals, key target audience, relevant competition, and future vision to form a complete and accurate picture of your organization.
Analysis of the Input
Thorough research leads to deep insights. We enrich the qualitative information and learnings from the kick-off session with quantitative data. We analyze the results of previous marketing campaigns and conduct further analyses using relevant tools such as Google Analytics, Google Search Console, Hotjar, and Semrush. We identify areas for improvement and validate what works well already.
Developing a Well-Founded Marketing Plan
Vision becomes reality with a clear plan. The collected input and analyses are consolidated into a concrete action plan that considers both online and offline marketing channels and strategies. We focus on the objectives of the marketing approach (e.g., awareness, consideration, ...) and identify which actions from the marketing funnel we can implement to achieve these goals and guide prospects through the purchase process.
We plan actions for the short, medium, and long term, which are then strategically deployed to achieve the marketing objectives, and align them with a feasible timeline and realistic budget.
Presentation of the Marketing Plan
We present our findings and the action plan during an in-depth session. We go over all the details of the plan so that you have a clear vision on the future roadmap.
Marketing Execution
Taking action with the right knowledge and expertise. Our marketers are ready to execute the planned actions with the necessary drive and expertise within the set deadlines. We follow the marketing roadmap and ensure that each campaign is implemented with care and attention, continuously monitoring for optimal performance.
At every step of the way, from the initial meeting to the final execution, we strengthen your brand and elevate your marketing to a higher level. With a deep understanding of both branding and marketing strategy, Unikoo is the partner you need for tangible results and sustainable growth.
