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Better Minds
Resilience thanks to a healthy financial basis
Wellbeing
Better Minds was founded in 2014 - however back in the day, the company was called Better Minds At Work. Their goal? Making companies more resilient. Through keynotes, coaching, leadership programs and training, Better Minds not only makes organizations more resilient, but also more future-oriented. The company is now part of the sports and wellness group Golazo and has taken its first international steps. Since 2025, the Dutch company Peak4 (also a Golazo subsidiary) has also operated under the Better Minds at Work umbrella. This laid the foundation for an international growth story.
A healthy mind in a healthy body – but let’s not forget healthy finances. Since its founding, Better Minds has experienced strong growth in both Belgium and the Netherlands. But with rapid expansion came challenges. Up until then, the organization had been working with an external accountant, but lacked a solid financial framework.
The challenge
The organization needed more than just numbers. They needed a true financial partner – someone who could not only streamline processes but also provide insights and support integration between the Belgian and Dutch entities.
The expectations were clear:
- Increased efficiency by improving financial and operational processes.
- Aligned financial reporting between Belgium and the Netherlands.
- Clear insights through profitability analyses, cash flow analyses, and structured monthly follow-ups.
- Accurate budgeting and forecasting, supplemented with a long-term plan.
Our solution
Unikoo didn’t deliver bulky reports from afar, but rather provided an experienced financial business partner who joined the team at the table—someone who speaks the language of entrepreneurs. Thanks to a pragmatic approach and experience in scale-ups, we were able to quickly bring structure.
We focused on improving reporting, streamlining processes, and enabling efficient monthly follow-ups. In addition, we proactively addressed current financial challenges.
The results
- We developed a new, unified reporting system now used by both Better Minds and parent company Golazo.
- Monthly closings are now more accurate and transparent. We also introduced fixed consultation moments to review results, cash position, and action points.
- Thanks to in-depth margin analyses and tighter cost monitoring, management gained more control over profitability.
- Budgeting and forecasting are now more accurate and form the basis for sound financial planning.
- And last but not least: we translated financial insights into human language, so the whole team understands what the numbers say – and what to do with them.
Today, Better Minds has a strong financial foundation and is well equipped to continue rolling out its mission of mental wellbeing—even across borders.
Are you also looking for a financial partner to strengthen your position? Get in touch with us – we’d love to help!
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