Artificial Intelligence
From content creation to automation and custom GPTs, we help you integrate AI into your marketing approach in a smart way. No hype, just practical applications that make your team faster, more creative, and more strategic.
AI in Marketing: Smarter. Faster. More strategic.
AI is no longer a nice-to-have in marketing. It is an accelerator. It helps you set up campaigns faster, reach target groups more precisely, and even be more creative in your content. We help you integrate AI smartly into your existing approach. From content creation to data enrichment and building custom GPTs based on your own knowledge. Focused, practical, and fully tailored to your team.
Vibe marketing is how modern marketers work today: they use AI and automation smartly to connect tools, streamline processes, and be able to switch gears faster. No fragmented tools or manual steps, but one fluid marketing machine that works and moves forward.
How we make AI work for you
Content creation with AI
Want to create content faster without compromising on quality? We use tools such as ChatGPT, Jasper AI, and Midjourney to accelerate creative output. Think blog concepts, visuals, social posts, or ads. AI suggests, humans decide. By combining AI with your tone of voice and brand identity, we build a content machine that works and keeps performing.
Integrating AI and automation into your marketing approach
We start by analyzing your marketing processes: where are you losing time today and what could be done more efficiently? We then build automated workflows in which AI and tools such as Make or n8n work together. Think of self-enriching data flows or AI models that make suggestions for content, timing, or target audience.
The result? Less manual work, more speed, and control over your entire marketing operation.
Smarter data analysis and enrichment
Strong marketing starts with strong data. We help you automatically analyze, enrich, and structure data sources. Tools such as Clay supplement existing contacts with real-time data. With Make or n8n, we build workflows that continuously update, group, and prioritize this data.
This creates a single, centralized, enriched database on which campaigns, segmentations, and personalizations run flawlessly. Less manual work, more precision, and a marketing machine that is continuously based on up-to-date insights.
Custom GPTs tailored to your team
Sometimes you don't need a generic AI model, but one that fits your organization, processes, and tone of voice perfectly. We build custom GPTs based on your own data, documentation, and knowledge. Think of a GPT that writes internal presentations, supports an FAQ, or helps develop marketing campaigns in line with your brand identity.
We ensure that these models run securely, shielded from external input, and can be used by your entire team. From marketing to sales, support, or HR.
AI strategy and knowledge building
You don't have to figure it all out yourself. We guide your team in making the right choices. Where do you start? How do you get your colleagues on board? Which use cases are feasible? We offer workshops, audits, and experiments to build AI maturity in a structured way. This includes knowledge about LLMs, governance, privacy, and adoption.
Who we do this for
Our AI services are designed for startups, scale-ups, and SMEs that want to move faster without compromising on quality. For companies that want to intelligently automate repetitive tasks, and for teams that want to use AI thoughtfully to increase creativity, speed, and scalability.
Ready for AI that works in practice?
We help you see the forest for the trees. No hype, just concrete solutions. Join us to discover how AI can make your marketing team smarter, faster, and more strategic.
The roadmap to a successful marketing strategy
Roadmapping Session
A strong start is half the battle. In our roadmapping session, we lay the foundation for a successful marketing strategy. During a two-hour kick-off session, we delve deeply into the core of your business. We discuss your organization's goals, key target audience, relevant competition, and future vision to form a complete and accurate picture of your organization.
Analysis of the Input
Thorough research leads to deep insights. We enrich the qualitative information and learnings from the kick-off session with quantitative data. We analyze the results of previous marketing campaigns and conduct further analyses using relevant tools such as Google Analytics, Google Search Console, Hotjar, and Semrush. We identify areas for improvement and validate what works well already.
Developing a Well-Founded Marketing Plan
Vision becomes reality with a clear plan. The collected input and analyses are consolidated into a concrete action plan that considers both online and offline marketing channels and strategies. We focus on the objectives of the marketing approach (e.g., awareness, consideration, ...) and identify which actions from the marketing funnel we can implement to achieve these goals and guide prospects through the purchase process.
We plan actions for the short, medium, and long term, which are then strategically deployed to achieve the marketing objectives, and align them with a feasible timeline and realistic budget.
Presentation of the Marketing Plan
We present our findings and the action plan during an in-depth session. We go over all the details of the plan so that you have a clear vision on the future roadmap.
Marketing Execution
Taking action with the right knowledge and expertise. Our marketers are ready to execute the planned actions with the necessary drive and expertise within the set deadlines. We follow the marketing roadmap and ensure that each campaign is implemented with care and attention, continuously monitoring for optimal performance.
At every step of the way, from the initial meeting to the final execution, we strengthen your brand and elevate your marketing to a higher level. With a deep understanding of both branding and marketing strategy, Unikoo is the partner you need for tangible results and sustainable growth.
