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Marketing & communication

The Beacon

A beacon of trust for (visual) communication


The Beacon is the thriving innovation community located between the city and port of Antwerp, where start-ups and established tech companies work together on logistics and the port and cities of tomorrow.

The project

Tech community The Beacon aspires to be a landmark for companies focusing on digital innovation. And to achieve that, strong, clear and recognisable communication is of course key. Our marketers keep The Beacon’s communication on track by focusing on strategy, consistency and visuals that attract attention.

Marketing & communication team logo

Marketing & communication

Graphic & digital design team logo

Graphic & digital design

All hands on deck

Companies consisting of a small core team have to work with the resources available. At The Beacon, there was little time left for social media, designing Eventbrite banners or posters and other forms of (visual) communication. Enter our Unikoo marketing and design specialists, who provide the company with the support it needs.

  • We provide content and design of ‘everyday’ visuals, such as banners, templates for mailings, posters, and signage, using programs like Canva, InDesign and Illustrator
  • We propose and elaborate strategies for certain communication channels, new business concepts, competitions and (social media) campaigns
  • We help think about creative concepts such as the organization of events, the development of new communication formats or the branding of new offerings
  • We strengthen the community feeling by setting up interactive campaigns for all members of the Beacon, such as game posters and social media collaborations
  • We brainstorm about and coordinate projects with our in-house designers

Our designer as pilot

When The Beacon needs a specific visual that requires a bit more expertise than the design skills of our marketers, they can always count on our Unikoo colleagues who have already earned their stripes in graphic design.

Our graphic team has already designed roll-up banners, exhibition walls, and the branding for The Beacon’s new business offerings. Since our graphic designer and marketer always work closely together, we can relieve the client of enormous coordination efforts. For example, we do not only handle the briefings, but also the creative conceptualisation. After a solid Unikoo brainstorming session, we pitch various proposals to the client, which we can then develop further.

In short, The Beacon can rely on Unikoo for its visual marketing and additional graphic design. We do what it takes to get it done.

Do you also need a beacon of trust? You can count on Unikoo for marketing and graphic design, but also for recruitment, finadmin and development. We are happy to see what we can do for you!

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Britt Gillet

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