Marketing & Communication

The Beacon

A beacon of trust for (visual) communication

About
The Beacon

The Beacon is the vibrant innovation community located between the city and the port of Antwerp. Start-ups and established names in the tech world come together here to work on the port, logistics and cities of tomorrow.

The Project

Tech community The Beacon wants to be a landmark for companies that focus on digital innovation. And then, of course, familiarity and clear communication are key. Our marketers keep The Beacon's communication on track by focusing on strategy, consistency and visuals that catch the eye.

Marketing & communication
Graphic & digital design

All hands on deck

With a small team, it's like rowing with what you have. At The Beacon, there was sometimes little time left for social media, designing Eventbrite banners or posters and other forms of (visual) communication. Enter our Unikoo marketing and design specialists, who provide the company with the necessary support.

  • We provide the content and design with “daily” visuals, such as banners, templates for mail letters, posters and signage, with programs such as Canva, InDesign and Illustrator
  • We propose and further develop strategies for certain communication channels, new business concepts, competitions and (social media) campaigns
  • We help you think about creative concepts such as the implementation of events, the development of new communication formats or the branding of new offerings
  • We strengthen the sense of community by setting up interactive campaigns for The Beacon members, such as game posters and social media collaborations.
  • We spar and coordinate projects with our own designers

Our designer as warehouse

When The Beacon needs a specific visual that requires a little more expertise than our marketers' design skills, they can always count on the Unikoo colleagues who have already earned their graphic stripes.

For example, our graphics team has already designed roll-up banners and exhibition walls, but also the branding for new business offerings from The Beacon. Because our designer and marketer always work closely together, we can greatly unburden the customer. This way, we not only take care of the briefings, but also all the creative conceptualization. After a solid Unikoo brainstorming session, we pitch various proposals to the customer, which we can then further develop.

In short, The Beacon can rely on Unikoo for their visual marketing and additional graphic design. We do what it takes to get it done.

Do you also need a beacon of trust? You can count on Unikoo for marketing and graphic design, but also for recruitment, finadmin and development. We'd love to see what we can do for you!

06044CB7-43DA-428A-8A72-2F46D99A5D1D Created with sketchtool.
E83DD3F4-AAD6-41C7-B872-85385D10F602 Created with sketchtool.
Want to know more about this case?
Britt Gillet
PR & Contentspecialist
marketing@unikoo.be

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