PXL-Next
Marketing that you can learn something from
Education
PXL-NeXT emerged from a collaboration between Hogeschool PXL and SyntraPXL. Thanks to this joint effort, PXL-NeXT offers the answer to the ever-changing training needs, with both academic and practical courses aimed at professionals in various fields.
NeXT-level marketing efforts
From the outset, our marketers were closely involved in the launch of PXL-Next. Before the launch, we wrote website copy, launched the social media channels and organized the launch event, among other things. In short: we spared no effort to make PXL-Next a great success. The brand has now been around for almost a year and we will continue to support daily marketing needs. A selection of our range of tasks:
- We monitor the proposed marketing strategy
- We support training coordinators in promoting new and existing courses
- We are responsible for content creation, ranging from copywriting, designing prints and developing social media posts to developing and sending out mailings or newsletters and managing website content.
- We developed a PXL-Next Ambassador Club where we encourage employees to act as ambassadors even more. Every quarter, we discuss the results of our efforts and set ambitious goals for the next quarter.
- We stimulate the sense of community by focusing on our online PXL-next community every six weeks, which, in addition to employees, also includes alumni and attendees of PXL-next events
- We are responsible for coordinating and promoting numerous events, including the launch of new courses and collaborations, the organization of the PXL-Next Quarters and the organization of the PXL-Next Ambassador Club
NeXT-level results
Where SyntrapXL called on Unikoo for marketing support exactly one year ago when writing this article, we are very proud to say that we are still a structural part of the team. In that year, by the way, we achieved many other results to say 'U' to:
- We organized three successful events that were always full.
- We built up a nice LinkedIn follower base
- We activated the internal and external community and ambassadors
- Thanks to our efforts, PXL-Next has now grown into a well-known name in the training landscape. And we are proud of that!
Do you also need NeXT-level marketing support in the short or longer term? Feel free to take contact with us. We would love to help you out!
