Marketing you can learn from
PXL-NeXT grew out of a partnership between PXL University and SyntraPXL. Thanks to this joining of forces, PXL-NeXT offers the answer to the ever-changing training needs with both academic and practice-oriented courses aimed at professionals in various fields.
SyntraPXL, one of the largest training centres in Limburg, wants to reach studious adults looking to form their mind and career. To also reach professionals from the business world, SyntraPXL chose to roll out a new brand in cooperation with Hogeschool PXL: PXL-NeXT. To make this a success, SyntraPXL was looking for additional expertise to strengthen its three-member marketing team. Our Unikoo experts are happy to take on PXL-NeXT's marketing in tandem: one as marketing consultant, the other as content marketer.
Marketing & communication
NeXT-level marketing efforts
From the very beginning, our marketers were closely involved in the launch of PXL-NeXT. We wrote copy for the new website, launched the social media channels and organised the launch event, among other things. In short: we spared no effort to make PXL-NeXT a huge success. At the time of writing this article, the brand has been around for almost a year and we continue to support the daily marketing needs. Here are some of our tasks:
- We monitor the proposed marketing strategy
- We support training coordinators in promoting new and existing courses
- We take on the content creation, ranging from copywriting, designing printed marketing materials and creating social media posts to composing and sending out mailings or newsletters and managing the website content
- We founded a PXL-NeXT Ambassador Club in which we encourage employees to act even more as ambassadors. Every quarter, we discuss the results of our efforts and set ambitious goals for the next quarter
- Semi-weekly, we stimulate the sense of community by engaging in our online PXL-NeXT community, which consists of alumni, attendees of PXL-NeXT events and employees
- We are responsible for the coordination and promotion of numerous events, including the launch of new courses and collaborations, the organisation of the PXL-NeXT Quarters and the management of the PXL-NeXT Ambassador Club
Whereas SyntraPXL called Unikoo for marketing support exactly one year ago when writing this article, we can proudly say that we are still structurally part of the team. In that year, we achieved many other noteworthy results:
- We organised three successful events that were fully booked on each occasion
- We built up quite a following on LinkedIn
- We activated the internal and external community and ambassadors
- Thanks to our efforts, PXL-NeXT has grown into a well-known name in the training landscape. And we are proud of it!
Do you also need NeXT-level marketing support in the short or long term? Feel free to contact us, we will be happy to help you!