Performance & Growth Marketing
The recipe for online campaigns that work? Accurate conversion tracking, continuous optimization of ad campaigns, and clear ROI analysis through real-time dashboards.
Outbound Marketing & Lead Generation
Want to actively reach new clients instead of waiting for them to find you? We help you with targeted outbound marketing and lead generation: ranging from smartly structured email sequences and social outreach to campaigns directed at carefully selected audiences. We actively contribute to your proposition, segmentation, and messaging, ensuring your narrative is razor-sharp before you begin to scale.
As a HubSpot partner with an in-house MarTech team, we also assist you in choosing and implementing the right marketing stack: from CRM to marketing automation. This allows you to seamlessly connect outbound campaigns to your systems, working with warm, qualified leads while gaining clear insights into what truly drives revenue.
SEO & GEO (Generative Engine Optimization)
Get found by the right contacts the exact moment they are searching. We combine SEO (Search Engine Optimization) with GEO (Generative Engine Optimization), ensuring your brand is visible in traditional search engines as well as AI-driven environments. We kick off with a comprehensive SEO analysis and strategy, tackle technical SEO, content, and internal linking structures, and closely monitor your rankings. Step by step, you build more relevant traffic and high-quality leads.
Inbound Marketing & Conversion Rate Optimization (CRO)
Through inbound marketing, we build a steady influx of visitors and leads using relevant content. We couple this with marketing automation: tailored workflows that respond to the behavior and interests of your visitors, guiding them from their initial introduction to a concrete point of contact. Every step is mapped out from a clear understanding of the customer journey.
With conversion rate optimization, we pinpoint exactly where people drop off, whether on landing pages, within forms, or further along the funnel. No wild leaps based on gut feeling, but targeted experiments that step-by-step maximize the value of the traffic and leads you already have.
As a HubSpot partner backed by our own MarTech team, we also help you set up the ideal marketing stack for inbound and marketing automation, from CRM to reporting. This ensures your content, campaigns, and lead follow-up are fully interconnected, allowing your systems to reveal which steps in the customer journey truly convert visitors into new customers.
Online Advertising: SEA & Social Ads
Looking to rapidly increase visibility and maximize the returns on your ad spend? We launch targeted campaigns via SEA (Google Ads) and paid social channels such as LinkedIn Ads and Meta/Facebook Ads. From account structure and targeting to creative assets and bidding strategies: we assist you in outsourcing your Google Ads and paid media management or optimizing your current setup. Always with a sharp eye on cost efficiency and the quality of inbound leads.
Growth Experiments & Optimization
Digital marketing doesn’t end with flipping a campaign switch on and off. Through structured growth experiments, we test audiences, messaging, creatives, landing pages, and channels against one another. Our performance marketers combine principles from growth marketing and growth hacking with a grounded, data-driven mindset. We leverage these insights to continuously optimize and scale what works, building sustainable performance marketing rather than short-lived peaks that disappear after a single push.
Strategic marketing expertise, flexible availability
Not every organization needs a full-time Chief Marketing Officer. But many companies do reach a point where marketing requires more direction, structure, and senior expertise.
With CMO-as-a-service you bring in an experienced marketing expert who supports your organization at a strategic level. Someone who helps to bring focus, set priorities, and enable marketing to contribute more effectively to your growth ambitions. Whether it's refining your positioning, developing a marketing strategy, aligning marketing and sales, or guiding an internal team: we provide the right expertise, at the right time.
What is CMO-as-a-service?
CMO-as-a-service means you engage an experienced marketing professional who takes on the role of Chief Marketing Officer, but flexibly and tailored to your organization.
You gain access to strategic marketing expertise without immediately needing to hire a full-time CMO. This makes the model particularly attractive for growing companies, organizations in transition, or teams that require temporary senior guidance.
A CMO-as-a-service thinks along at a management level, but at the same time ensures that strategy is also translated into concrete actions, clear priorities, and tangible results.
When is a CMO-as-a-service beneficial?
A CMO-as-a-service is beneficial when your organization senses that marketing is becoming more important, but the right strategic direction is still lacking. For example when:
Your marketing today is primarily operational, without a clear long-term vision
Your company is growing and needs sharper positioning or a go-to-market strategy
Your marketing team needs guidance or direction
Marketing and sales need to be better aligned
You need additional senior expertise during a period of change or transformation
You don't yet need a full-time CMO, but you do need experienced marketing leadership
What exactly does a CMO-as-a-service do?
The specific scope depends on your context and needs. A CMO-as-a-service can, among other things, provide support in:
Developing a marketing strategy
Refining positioning and proposition
Defining target audiences, messaging, and channel choices
Creating a marketing plan with clear priorities
Aligning marketing and sales
Guiding and coaching internal marketing teams
Managing external partners such as agencies or freelancers
Defining and monitoring KPIs and marketing performance
This ensures that marketing is not only visibly present in your organization, but also effectively contributes to your business objectives..
Our approach
At Unikoo, we believe in a pragmatic approach. No theoretical marketing exercises, but strategic support that is tailored to the reality of your organisation.
We start by looking at your business, your growth objectives and your current marketing activities. Based on this, we work with you to identify your key needs and determine how a CMO-as-a-service can make the greatest impact.
This could involve a temporary assignment, a permanent part-time role, or support during a specific phase of growth or change process.
Our experts bring not only experience, but also the ability to quickly gain an understanding of the situation, set priorities and engage people in the change process.
Why choose Unikoo?
You’ll be bringing on board an experienced marketing expert who will provide strategic support to your organisation, whilst also being able to draw on the knowledge and expertise of a wider team within Unikoo. This means you’ll benefit from strong, personalised guidance, complemented by additional insights and support where needed.
We help you to position your marketing more effectively, organise it better and link it more closely to sales and the business.
We don’t just provide guidance; we also ensure tangible progress and results. This gives you a solution that is flexible in form but comprehensive in terms of expertise.
Building blocks of your marketing strategy
Your positioning determines which ICPs take priority, which in turn drives the value proposition for each segment, ultimately shaping the customer journey and your communication channels. Employer branding is built on that same brand foundation, but focused on the labor market rather than customers. Adjusting one element has a ripple effect on the others, which is why we always develop them in tandem rather than as isolated tasks. Through an experimental sprint approach, we systematically test, learn, and scale what truly drives growth for your marketing.
Positioning
Where you stand and how you stand out
ICPs
Your ideal customers and priority segments
Value proposition
What is the value per target group segment?
Customer journey
From initial contact to loyalty
Channels
The right mix of channels and content formats
Employer branding
Your story for the job market
Positioning
Where you stand and how you stand out
ICPs
Your ideal customers and priority segments
Value proposition
What is the value per target group segment?
Customer journey
From initial contact to loyalty
Channels
The right mix of channels and content formats
Employer branding
Your story for the job market
Growth Marketing Lifecycle
Through an experimental sprint approach, we systematically test, learn, and scale what truly drives growth for your marketing
.
Awareness
01
Acquisition
02
Activation
03
Revenue
04
Retention
05
Referral
06
Detecting growth opportunities
Improving your funnel
01
Gather Ideas
02
Rank Ideas
03
Experiment
04
Analyse
05
Scale or Kill
Growth
Experiment
Cycle
From brand foundation to visible results
Your brand identity forms the foundation upon which everything else is built: a consistent visual style and tone of voice that you translate into concepts, content, and digital experiences. If you develop these elements in isolation, your brand loses its recognizability exactly when it matters most. That is why we always align campaigns, content, design, and visibility, ensuring that every touchpoint contributes to the same brand image while driving recognition and results.
Visual identity
Brand essence
The foundation on which everything else is built
Tone of voice
How your brand sounds and appears
Design system
A consistent look and feel
Content pillars
The themes that underpin your story
Formats
The types of content you use
Brand & content
Brand identity
The foundation of your brand
Campaign concept
One idea, across all channels
Social & PR
Building visibility
UX/UI webdesign
Digital experiences that convince
Content & copy
Texts that tell your story
Graphic & motion
Image and movement
From website to AI-driven marketing engine
Your website, CRM, and marketing automation form the backbone of your marketing: without this solid foundation, AI lacks the stability to truly add value. That is why we first build out these fundamentals, focusing on clear data, segmentation, and processes and only deploy AI where it delivers demonstrable impact, from smart flows to chatbots and reporting. This makes your marketing data-driven and AI-native, offloads repetitive work through automation, and leaves you with a flexible, measurable stack that scales with your ambitions.
Data-driven approach
Insight that leads to smarter decisions
AI-native solutions
Assistants and models that recognise and predict patterns
Marketing automation
Less repetitive work, more impact
Measurable results
Real-time dashboards and attribution for continuous optimisation
Flexible & scalable
A modular ecosystem that grows alongside your ambitions
From physical contact to a long-lasting impression
Physical activations are most effective when the concept, execution, and follow-up are perfectly aligned. Without that cohesion, every action remains an isolated moment, a brief spike in attention with little lasting impact. Our approach consistently integrates these steps, from the initial concept to a lasting brand experience, regardless of the tactics you employ. This is exactly where our strengths lie: visibility, brand experience, and a scalable, measurable execution that all contribute to long-term results.
Our approach
Concept
Sampling
Events
Pop-up
Retail activation
Roadshow
Brand collabs
Impact
Experience
Our strengths
Maximum visibility
In the right place, at the right time
Strong brand perception
From first impressions to lasting memories
Measurable impact
In-depth insights into results and optimisation
A 360-degree approach
From concept and creation to implementation
Flexible & scalable
From local initiatives to national campaigns
