Advertising on Google? A must!

Advertising on Google? A must!

Are you also tired of having to actively search for customers? Or have you just made an investment in a new website or webshop, but is it getting little relevant traffic or is sales disappointing?

Google Ads offers the solution! It is not without reason that almost every successful webshop uses this platform to generate more sales. Advertising on Google is a true blessing for almost all businesses that want to grow by selling more products or services, generating leads, attracting customers to a physical store, create awareness and so much more.

In this blog post, we explain step by step how to use Google Ads to take your business to the next level. Many companies just like yours that want to increase overall revenue are already using this platform successfully.

Who are we to explain this to you? As Google Ads consultants, we have nearly 20+ years of experience (added up ;) ) in setting up, optimizing and scaling accounts across several industries.

Ready? Let's go!

Why choose Google Ads?

Google Ads offers many benefits for companies. The applications are almost endless when it comes to online (but also offline) marketing. Nevertheless, here we will try to outline the value of this advertising platform so that you (just like large companies and internationals) can make optimal use of this tool and make it to your liking.

Different types of Google Ads

Google has a huge number of channels and options to highlight products and services. That is why the platform also offers several forms of advertising, most of which you will probably be familiar with. Just think of all those pre-rolls before and during your Youtube video, super annoying; we know!

Here is a brief summary of the different campaign types available via Google:

1. Search ads

Search ads are perhaps the most well-known and most common Google ads. This type of ad appears at the top of the organic search results in Google Search. This type therefore gives you the opportunity to appear in the top position and target specific keywords and audiences.

2. Display ads

Display ads are the banner ads that appear on news articles, videos, or websites that people browse. With Google Ads, you can show your ads on the Google Display Network, a collection of more than two million websites that reach more than 90% of Internet users around the world.

3. Discovery ads

Discovery ads are visually appealing, personalized ads that appear in Google feeds, on the YouTube app, the Google app, and the Gmail app. They're meant to reach audiences when they're ready to discover new products and services, based on signals from Google's data models.

4. Video ads

Video marketing on Google is very common. For example, with a few clicks, you can advertise on the world's most visited website, with up to 8.5 billion monthly visitors. Through Google partners, you can also reach a range of quality websites with video content.

5. Performance max campaigns

Performance Max campaigns are eligible to run in all of the above mentioned Google ad types. Performance Max campaigns can be deployed in any of the placements of search, display, YouTube, Gmail and Discovery campaigns.

Benefits and advantages of Google Ads

1. Reach potential customers with high purchase intent
2. Very specified targeting
3. Fast results
4. Insightful and reliable data
5. Flexible budget
6. Staying ahead of the competition (or at least not behind)

1) Reach potential customers with high purchase intent

Perhaps one of the biggest advantages of Google Ads: it gives you the choice to only reach people who are actively looking for your products or services.

By bidding on specific search behavior (keywords), you can reach consumers who are in different phases of the purchase or decision process. This way, you won't waste an ad budget on people who don't match your target group.

The target group on Google is also of higher quality, as people search for a product or service themselves, in contrast to an ad that appears on social media. That's why we call SEA, or Search Engine Advertising, also known as a form of pull marketing, whilst social advertising is known as push marketing.

2) Very specified targeting

Google is king of advertising platforms. currently beating Facebook and Instagram with two hands tied behind its back when it comes to sales in ad revenue (this is for very good reason, of course). Google has an enormous amount of data to reach the right audience at the right time. This way, you can easily target by demographics, certain regions (up to zip code level), interests or life events.

This targeting is sometimes incredibly accurate as Google collects data from various services such as: Gmail, Maps, the Playstore, Android devices, YouTube, Google Search, what we've placed in our shopping cart and where, and much more.

3) Fast results

The effect of advertising via Google is quite immediate: the week after you set up your first campaign, you'll immediately see results in the form of traffic, leads, purchases, phone calls,...

We owe this to the large search volume on this search engine. You collect search volume data very quickly based on your first campaigns. After getting the first data in, it is a real art to optimize for conversions, leads or purchases. This way, you can guarantee that you use your media budget in the most efficient way possible.

4) Insightful and reliable data

Google Ads collects a lot of data about how the various campaigns perform. This gives you insights into which ad texts work best, which keywords generate the most traffic, or which targeting results in the most expensive or just the cheapest conversions. This gives you a clear insight into which campaigns or keywords are profitable and which are not.

By setting up correct tracking for your campaigns, you can also easily compare the results from Google Ads with those from other channels. By analyzing this data, you can make smart choices that are the highest return on investment guarantee (ROI).

5) Flexible budget

Is Google Ads only for companies with a large marketing budget? Absolutely not. With a relatively low budget of, for example, 10 euros per day, you can already seriously create some value if you know what you are doing.

This way, you decide how much you spend on which campaigns and how much your absolute cost per click is per specific keyword. Once the first conversions are coming in and the results are good, you can always decide to increase the budget. In addition, you get a number of economies of scale that can give performance an extra boost.

6) Be ahead of your competition, or at least not behind

There is a good chance that the competitors in your sector are already betting on Google Ads, which means that they will steal a large part of your potential customers. For example, some companies even advertise on competitors' brand names to “steal” your company's traffic. So don't ignore the impact of a well-developed Google Ads strategy for too long and start your counterattack!

Conclusion

The popular and wonderful online marketing platform has a lot of applications that can add a lot of value for both B2B and B2C companies.

Deploying Google Ads for your business obviously does not have a one size fits all approach. Are you curious which advertising opportunities through Google Ads are applicable to your business? Feel free to contact us for a free consultation tailored to your specific business.

Create your Google Ads account today via this link and claim a voucher worth €400 in advertising credit for your business! Of course, we can also help you with this at any time.