GEO and AEO: Get your business found in the age of AI
Recent research shows that 73% of Belgians now use AI to search online. So when someone asks an AI assistant for advice, does your business get a mention? In this webinar, we'll dive into GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation), and show you how to make AI work in your favour. You’ll learn:
✅ What GEO and AEO are all about
✅ How AI assistants choose which businesses to recommend
✅ How to find out if yours is one of them
✅ How to shape your website and content so AI can make sense of it
✅ Which signals beyond your website make a difference
Are you already investing in SEO and wondering how to make it work for GEO? Or are you noticing competitors showing up where you don't? Then this webinar is for you.
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Jan Vangesselen
Jan is one of the driving forces behind MARKOMATIC, a marketing AI studio. He uses AI tools like Claude every day to automate marketing at scale, has built countless AI workflows for marketing and other teams, and knows exactly how to get automation and human creativity working together.
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Nigel Lindemann
Nigel is a Senior Growth & Performance Marketer at Unikoo and has spent almost ten years in B2B SaaS. These days, he combines SEO, content and AI tools like Claude to help businesses stand out online. In this webinar, he and Jan share what they've learned about getting found in the age of AI.
