VRT is constantly looking for ways to improve its services. Technological development is reaching dizzying speeds and bringing endless opportunities. But which projects and technologies are worth focusing on? And in what ways can developments add value to the public?

These questions are the raison d'être of the VRT Innovatie team, which also includes our Unikoo expert a few days a week. From everywhere, projects and technologies reach the research department. Proposals can come from commercial technology companies, from questions from Europe, Belgium, Flanders or VRT itself, but the team also actively searches itself for promising technologies that bring public broadcasting even closer to the people.

And to bring so many research projects and the resulting developments to a successful end requires a lot of manpower. This is how the VRT service ended up at Unikoo.

Together with the team, our expert has already put his shoulders under many projects, such as virtual meetings between fans and their idols, an automatic video platform for the warmest initiatives, a fact-checking system that journalists can use to verify the reliability of their sources, or researching how AI can benefit the public broadcasting service.

Because after the idea, the validation of the technology and the usability study for and by VRT, the implementation naturally follows. After all, technologies only become usable thanks to integrations with relevant applications that the public broadcaster may or may not already be using. In other words, our colleague will not develop new technology at VRT itself, but will integrate promising technologies into a coherent system in function of the needs of VRT and its audience.

After all, how do we make a good idea come true? That is the question our colleague is considering together with the VRT team. They write code, build flexible software that can serve as a basis for the design phase and they design, realize and test prototypes until they realize or reject the predetermined goal.

Are you also looking for additional expertise to strengthen your team? Get in touch!