SnowXchains was looking for a partner for its online marketing. And found it in Unikoo.
We approach every online marketing project in the same way. During the initial interview, we find out what the client wants and what the company needs. We then draw up an online marketing strategy containing objectives, target groups, channels, content, and a media plan because stand-alone actions lack impact.
Specifically, we did - and still do - the following:
- installed Google Tag Manager on the website and set up different tags. By doing this we know how people use the website and if we are achieving our goals.
- created a calendar for Facebook, Instagram and, LinkedIn messages
- set up paying campaigns via Google and Facebook, in different languages
- monitored how everything was going each week and made any necessary adjustments.
- detailed reporting every month