The full health check of Medical Precision
The medical industry is one in a class of its own. Online, much of the "medical" information suffers from chronic disbelief, so it can be particularly difficult to find reliable information. Therefore, as a service provider in the medical sector, it is crucial to exude credibility, professionalism and reliability.
Medical Precision has provided endoscope maintenance and repair services to medical professionals for years. It is the only recognised distributor of the leading brand Sonoscape in Belgium but struggled with the image of a small company. That's why they came to Unikoo for a consultation.
We did a complete health analysis and proposed a treatment based on our diagnosis. Phase 1? Implementing a contemporary corporate identity. We took Medical Precision's logo and gave it a modern look and feel. The shades of red, wavy shapes and clear font form the basis for all further designs.
Then the website went on the treatment chair. Together with Medical Precision, we reviewed the structure of the current website and proposed a completely new layout. This layout is based on the three categories of products and services that Medical Precision offers: endoscopes, ultrasound probes and consumables, each with their subpages on offerings and any maintenance and repairs.
Then our web designer and copywriter joined forces to design and get the new website filled. For the development of the website, we chose Webflow, an extremely user-friendly all-in-one platform with a built-in CMS that allows the customer to make their adjustments. Our web designer created the pages in line with the new house style. The content specialist provided all the copies based on the content of the previous web page and input from the supplier pages. Finally, our performance marketers took over the reins to ensure that everything was up to speed SEO-wise.
After these initial interventions, Medical Precision appears reliable, and the company radiates the credibility of the important player it is.
Is your company also in need of a complete health analysis? Then, contact Unikoo, and our teams will work together to get the best out of your business.