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LOU Jewels

A dazzling webshop


LOU Jewels designs and manufactures affordable, quality jewelry. With years of experience (the family has been in the diamond industry for several generations) and never-ending creativity, they make jewelry for every story. Because everyone should be able to invest in unique jewels.

The project

A webshop is a necessity for any retail company these days. Diamond trader Bart Loots, owner of premium jewelry brand LOU Jewels, realized this as well. That is why the company decided it was time to invest in e-commerce. LOU Jewels found in Unikoo the right partner to sell its jewelry. With great pleasure and above all efficiency we created a gem of a webshop (or was it the other way around?) for his brand new jewelry brand LOU Jewels.

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Marketing & communication

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Technology & development

A dazzling webshop

We launched a kickoff meeting with LOU Jewels and our Unikoo copywriter, developer, and designer. Together we decided on the style, tone of voice, and content for this fabulous website. Because LOU Jewels should be able to easily make changes or add products, we decided to go for the most user-friendly solution: a Shopify webshop. We created an elegant webshop in just a few days, thanks to the efficient collaboration between our development team and marketing team. What’s more, we could easily integrate all existing social media, mailing platforms, etc.

Our Shopify expert set up the webshop, imported all products through an excel sheet, created the different product variables, and introduced the customer to the platform, teaching them how to make changes to their webshop. Our content marketeer shaped the webshop with fitting copy and beautiful images provided by LOU Jewels. Correct, informative content was crucial here because LOU Jewels works with both natural and lab-grown diamonds. Our copywriter carefully explained the (basically non-existing) difference and anticipated more questions by providing a FAQ. With this extra content, we helped the end customers with their queries and saved LOU Jewels a lot of time doing so.

The result? In a few weeks, start to finish, we launched LOU Jewels’ brand new website! And let's admit it: it's a gem:

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