April 13, 2023

The importance of a strong logo

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A logo is like a business card for a company. It forms the first impression potential customers have. It shows who you are as a company and what you stand for, as a visual symbol reflecting core values and identity. That's why you have to make sure your logo makes an impact. Your logo needs to stand out, excite, and attract attention. But what is a good logo?


1. Memorable in its simplicity

A good logo is simple but effective in its design: it stands out, attracts attention and incites curiosity or excitement.Such a strong and simple logo is easy to recognise and remember, both for existing customers and potential customers. After all, the high scores in those earlier logo games didn't lie: when people know your logo, your brand wins a place in their minds. And when potential customers have a need that your company can fulfil, there is nowhere you would rather be than top of mind.

2. A reflection of your company

A good logo visualises what you stand for as a company. It should evoke the right atmosphere and appeal to feelings that match the company's products or services. It even includes the mission, vision and values you want to convey as a brand. Would you like to highlight reliability? Or does a creative, striking, bold logo better illustrate your brand identity? A logo is a piece of your brand's public image that is entirely in your hands!

3. Stand out from the competition

When you think of cola, you probably picture the logo of the market leader. Mr. Clean is nothing without the cleaning hunk that has adorned its bottles since time immemorial, and even Pringles cannot be imagined without its moustachioed bottle. Logos are strong visual cues that stand out immediately on shop shelves or in an online offering, differentiating products from the competition. Colours, fonts and mascots make products recognisable, everywhere and anytime. So with an attractive logo that grabs attention or evokes positive associations, you will be one step ahead of the competition.

4. Loyal following

A good logo can also contribute to brand loyalty. People feel more connected to a brand they can identify with, recognise and remember. This loyalty can manifest itself in a simple brand preference, but it can also go much further. People also use logos for self-expression or as status symbols. Think, for instance, of designer shirts with prominent branding as a print, but also of supermarket chain Lidl, which presented a successful range of merchandise.

5. Professional impression

A good logo makes a positive impression. It can boost customer confidence, it shows that you have an eye for detail and that you pay attention to the things that matter. But of course, the reverse is also true: an outdated, sloppy or unprofessional logo reflects on your business. You quickly appear careless, unpassionate, nonchalant, not serious or even not trustworthy. Do you have an outdated logo that no longer matches your brand identity? Then it's time to freshen it up!

In short, a good logo can genuinely make a difference for your brand. Are you launching a new brand or does your current brand need a refresh? Are you considering a professional approach? Our branding specialists will design a logo and take the first steps towards a sparkling corporate identity, from the colours and fonts that perfectly visualise your company to the tone of voice for all communication.

Interested? Contact our branding wizards and transform your logo into a worthy signboard for your company.

Charlotte Simons

Brand designer

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