August 9, 2023

From likes to leads: the importance of valuable content

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In today's digital world, we often use likes and followers as a measure of online success. And admittedly, likes are cool. But how many of those likes contribute directly to your company's results? Right, almost none. If you really want to grow and convert your online efforts into quality leads, valuable content is essential. But how do you create engaging content? We’re happy to get you started!


The importance of valuable content

No doubt, every company has shared a nice photo or cool video that generated a few likes. But attracting potential customers requires more than just creating light-hearted content. After all, valuable content is similar to a good book: it grabs the recipient's attention and doesn't let go. Whether you share an inspiring blog post, a cool video or an enlightening infographic, your content must offer value to your target audience. Because that is the only way to foster trust. And let that be the cornerstone of successful lead generation.

Five tips for engaging content

Creating engaging content is easier said than done, we understand that all too well. Fortunately, there are plenty of tips to help you take your content to the next level.

1. Know your target audience

Every engaging message hinges on understanding your target audience. Find out their motivations, needs, desires and challenges. Because the better you know your target group, the better you can tailor the content to their wants and needs and the higher the chances of successful lead generation.

2. Be authentic

In a sea of online content, how can you stand out from your competitors? The answer to this million-dollar question: be unique and authentic. Let your brand personality shine through in your online content. Because this is the only way to strengthen your bond with your audience. After all, it is better to have a small, engaged community than to have thousands of uninvolved followers.

3. Vary the format

Variety is key in your content strategy. Experiment with different types of content, such as engaging blogs or catchy videos. Or design an infographic? After all, every potential customer has his own preferences when it comes to content consumption. By varying the format, you convey your message in various ways and reach a broader audience. A win-win situation.

4. Storytelling

In the world of content marketing, there is one powerful tool that steals the hearts of your audience: storytelling. After all, people love a good story that captivates, touches and draws them in. By humanising your content, you build an emotional bond of trust, which is the basis for successful lead generation. Moreover, storytelling has the power to make things more manageable than pure facts and stories stick better in people's memories.

5. Powerful call-to-actions

Valuable content without a clear call-to-action (CTA) is like Ken without Barbie. Pointless. That is why it is important to add a clear CTA that encourages your target audience to do more than just liking. Whether it's downloading a whitepaper, requesting a test drive or signing up for a newsletter. Make sure your CTA stands out and is attractive. Note: be subtle, you don't want to come across as too commercial.

Could you use some help developing valuable content? No worries! Feel free to contact us, our marketers will be happy to help you!

Mart Moesen

Creative Marketeer
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